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Toast order fee removal may signal cap on fees, says BTIG

BTIG analyst Andrew Harte keeps a Neutral rating on Toast after the company decided to remove the 99c order processing fee from its digital ordering suite. The analyst had estimated that the online ordering fee could generate $52M of gross profit during fiscal 2024, which represents 4% of the firm’s total gross profit estimate. BTIG believes the online ordering fee that was being paid by consumers was an effort by Toast to diversify its revenue streams. The removal could be viewed as a sign that the company recognizes there is a cap on the software-as-a-service fees its core small business restaurant customers are willing to pay over time, writes the analyst.

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