TNL Mediagene and PChome partner for e-commerce integration in Hong Kong

TNL Mediagene (TNMG) announced a strategic partnership with Taiwan’s e-commerce brand PChome Online. This collaboration aims to integrates the DNA of Content Marketing and Affiliate Marketing to launch an innovative Content Commerce operation methodology. The partnership will leverage the media assets under the group’s umbrella – including The News Lens, INSIDE, Sport Vision, Cool3C etc., to boost content commerce initiatives. The collaboration will utilize diverse content formats, narrative techniques, and interactive elements such as call-to-action buttons, hyperlinks, and exclusive discount codes to attract consumer interest and drive purchases. The campaign intends to promote home appliances and PC-related products through flagship news and technology media.