TKO Group announced that it has integrated the UFC and WWE Live Events teams into one unit. The integrated unit, the TKO Live Events Strategy Team, will drive revenue growth strategies, including live event development and scheduling, tourism incentive programs, ticketing, and fan experiences. Peter Dropick, who has played a role in driving UFC’s industry live event success for nearly two decades, and who is a member of the senior executive team, has been elevated to lead the integrated unit as executive VP, event development and operations for TKO. Dropick will work closely with UFC, WWE, and TKO leadership, including UFC president and CEO Dana White, WWE chief content officer Paul Levesque, UFC COO Lawrence Epstein, WWE president Nick Khan, and TKO CFO Andrew Schleimer.
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