Tilray’s SweetWater Brewing presents ATLive concert series

SweetWater Brewing Company, subsidiary of Tilray Brands (TLRY), announced last week its partnership with AMB Sports and Entertainment, AMBSE, to bring the biggest music artists to Mercedes-Benz Stadium with the return of the highly anticipated ATLive concert series powered by Ticketmaster and presented by SweetWater Brewing and Wells Fargo (WFC). The two-day music event returns on Friday, October 20, and Saturday, October 21. Friday’s lineup will feature energetic performances, led by Latin GRAMMY Award-winners Grupo Firme, along with J Balvin, GRAMMY-nominated rapper and singer/songwriter Farruko, and Latin GRAMMY-nominated sibling trio Yahritza Y Su Ensencia. Saturday feature country icon George Strait, Carrie Underwood, Willie Nelson & Family, and Little Big Town. “This will be one of Atlanta’s biggest weekends for Latin and Country music, and SweetWater Brewing will be there to help fans enjoy the show with its refreshing beers and canned cocktails,” said Ty Gilmore, President, U.S. Beers for Tilray. “Our partnership with AMB Sports and Entertainment is yet another way that we’re connecting with the Atlanta community in new, exciting ways.”