TikTok announces Creativity Program is out of beta

“Home to a global community powered by our creators and their creativity, TikTok brings together people around the world through content that connects, entertains, and inspires. With a community as unique and diverse as ours, we remain committed to investing in the best tools and technology for our creators to unleash their creativity, build their community and monetize in a way that’s most authentic to them. And as we constantly look to enhance the TikTok experience for everyone on our platform, we learn from how tools and features are embraced..We first introduced longer videos in 2022, and since then, interest in longer-form storytelling has only grown. So much so that the TikTok community now spends 50% of their time on TikTok watching videos longer than one minute. We introduced the Creativity Program Beta to encourage creators on their TikTok journey to generate higher earnings and unlock more opportunities by sharing their longer content. During the beta period, we spent time gathering valuable feedback from our community, ensuring the program meets the needs of our creators…. we’re excited to share that the Creativity Program is out of beta. As we officially introduce Creator Rewards Program, we look forward to continuing to partner with our creators and helping them realize their full potential,” said the company in part in an earlier blog post… Publicly traded companies in the social space include Meta Platforms (META), Pinterest (PINS), Snap (SNAP), Alphabet (GOOG, GOOGL), and Twitter (TWTR).