The Digital Dept. selected by Crocs to execute influencer program

The Digital Dept. announced its selection by Crocs to execute a comprehensive influencer strategy for Crocs’ latest product line, the Getaway Sandals. Through their work with brands like Crocs and other major companies, The Digital Dept. solidifies its position as a key player in the $24 billion influencer marketing industry. This full-funnel marketing approach for Crocs Getaway Sandals leveraged influencers to drive engagement across both paid and earned channels. The campaign ran from April to June 2024, and upon completion, the Crocs S2 Getaway Sandals influencer program successfully garnered more than 5 million impressions, a reach of 3.9 million, 248,000 engagements, and over 13,000 link clicks.