Tegna’s Premion launches expanded capabilities, tools for advertisers

Premion, an advertising platform launched by Tegna (TGNA), announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform, DSP, to drive full-funnel outcomes. “Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services or programmatic buying,” said Daniel Spinosa, president at Premion. “Publishers are also eager to unlock more local revenue, and with expanded capabilities powered by our DSP, we’re providing innovative solutions that meet these needs, creating a win-win for all.”