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TD upgrades Sun Life to Buy on valuation, price hikes

TD Securities upgraded Sun Life Financial (SLF) to Buy from Hold with a price target of C$101, up from C$89. The shares are trading at an attractive valuation versus the life insurance sector, the analyst tells investors in a research note. In addition, TD says Sun Life’s pricing increases should improve its profitability by the middle of 2026. The company’s pricing power and margin profile should remain intact over the long term, the firm contends.

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