Target (TGT), which already offers a free loyalty program called Target Circle, is considering the addition of a new paid membership program similar to Amazon Prime (AMZN) or Walmart’s (WMT) Walmart+ as it looks for ways to fuel growth and better compete, people familiar with the matter told Bloomberg’s Jaewon Kang. The initiative, titled Project Trident internally, could launch as soon as this year, the sources said.
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