B. Riley initiated coverage of Taboola (TBLA) with a Buy rating and $5 price target. Taboola is best known for powering the content recommendation feed viewable on its network of open Web publishing partners, says the firm, which views the core content recommendation business as a duopoly between the company and its closest competitor, Outbrain (OB). B. Riley believes the company’s “transformative” 30-year partnership with Yahoo will provide underappreciated scale and data advantages, the analyst added.
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