Taboola announces results of holiday advertising campaign with Bombas

Taboola announced the results of a successful holiday advertising campaign with Bombas, driving 300% Return On Ad Spend, ROAS, in November 2023. To drive success, Bombas used Taboola’s Maximize Conversions, an automated bidding solution that enables advertisers to evolve beyond manual and time-consuming cost per click bidding optimizations, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. Through this, in Q4, Taboola was able to drive 224% total ROAS, 50% higher ROAS than the goal, and a $36 CPA, 49% lower than the goal. “Maximize Conversions continues to be used by top brands because it drives real advertiser success, and it’s great to see more of our longtime partners, like Bombas, adopting it,” said Adam Singolda, Founder and CEO of Taboola. “I’m excited about these results and Maximize Conversions being one of our most rapidly adopted offerings ever.”