Taboola (TBLA) announced a major milestone for its performance advertising technology platform, Realize. As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers to offer performance advertisers access to display inventory with Realize. Key names include TIME, Weather Channel Digital, Gannett USA TODAY Network, Nexstar, and Slate, among others. Taboola’s effort to offer advertisers more ways to reach consumers reflects its holistic approach to driving performance beyond search and social, across multiple formats and placements. In addition, Taboola expects to pay over $1.5 billion to publishers and OEMs in 2025.
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