T-Mobile announces multi-year agreement OpenAI

T-Mobile announced a multi-year agreement OpenAI “that will revolutionize the customer experience and reset customer success benchmarks for companies around the world.” The company said: “Combining T-Mobile’s deep expertise in cultivating customer relationships with OpenAI’s cutting-edge AI technology knowledge and world-class research and development experts, the two companies are custom-building the first intent-driven AI-decisioning platform of its kind, called IntentCX. With secure access to T-Mobile data and its ability to comprehend customer intent and sentiment in real time, IntentCX will have the ability to apply meaningful understanding and knowledge of the customer to every interaction, offer solutions to resolve issues and even take proactive actions on their behalf. The initial goal is to apply the most advanced technology and business processes, to maximize the success of every customer’s journey with T-Mobile, and in the process, create a blueprint applicable across industries.” T-Mobile is actively testing use of IntentCX to incorporate it into its business operations and plans to begin implementing it in 2025.