Synchrony reestablishes partnership with Bassett Furniture

Synchrony (SYF) announced that they are reestablishing a partnership with Bassett Furniture Industries (BSET) to launch a multi-year financing program. The program provides consumers with payment options that they can use to access promotional financing at any of the company’s 92 company- and licensee-owned stores. Bassett’s financing program features several Synchrony technology solutions that enhance the customer experience by streamlining and simplifying the financing application process, including prequalification, Direct to Device, and dApply. Synchrony will also regularly share advanced data analytics with Bassett. Receiving insights on valuable customer data like their financing, shopping, and servicing preferences will help Bassett improve the customer experience and drive loyalty and growth. The Bassett program will launch as part of Synchrony’s HOME Network which provides a network of over five million customers across thousands of store locations nationwide. As a HOME Network partner, Bassett will have access to exclusive marketing channels and campaigns that enable them to reach those customers.