Synchrony enters into new sponsorship agreement with Jewelers Mutual

Synchrony (SYF) and Jewelers Mutual, an insurer dedicated to protecting jewelry and jewelry businesses for over a century, announced a new sponsorship agreement to co-market both services to jewelry merchants looking to make customers aware of both financing and insurance coverage options. As part of the agreement, Jewelers Mutual will showcase Synchrony financing solutions in its marketing materials as well as Zing Marketplace, a comprehensive online platform created for its member retailers. Zing Marketplace features tools to help merchants serve their customers, including jeweler web pages, diamond marketplace, a jewelry appraisal solution and, now, financing offerings from Synchrony. Synchrony will also feature offers directly from Jewelers Mutual to merchants and consumers through select marketing materials as well as on Synchrony Marketplace, a shopping destination for consumers to find special offers from Synchrony partners.