Super League Enterprise participates in Advertising Week NY 2023

Super League announced its participation in the esteemed Advertising Week NY 2023. The company will be prominently represented on two dynamic panel presentations. Ann Hand, Super League’s Chair and CEO, will join a thought-provoking discussion on what is possible for brands when activating on innovative new platforms in a panel titled Brand Alchemy: Turning Your IP Into Content Gold. Joining Ann are esteemed colleagues Julia Fitzgerald, CMO of Build-A-Bear and Kristin Patrick, CMO of Claire’s. Together, with moderator Jared Scott, Chief Marketing and Operations Officer for The Revival House, they will explore the art of storytelling in branding, discussing how to harness the power of iconic IP, innovate new IP beyond traditional brick and mortar, and how captivating content can amplify brand value. In a separate panel, Matt Edelman, President and Chief Commercial Officer of Super League, will share learnings from Super League’s recent partnership with the internationally-renowned musical Hamilton on the immersive experience Hamilton Simulator on the panel called Why Hamilton Created an Immersive Experience on Roblox and How It’s Performing. Matt, alongside Maggie Brohn, Chief Operating Officer for Adventureland and Executive Producer of Hamilton and moderator Sam Ewen, Head of CoinDesk Studios will discuss the significance of this major collaboration and its current progress.