Stagwell (STGW) announced a unique partnership with Google (GOOG) Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud, or SMC. Through this collaboration, SMC will build AI-based tools for marketers and receive development support from Google Cloud as a strategic cloud and AI provider. Additionally, SMC plans on releasing its solutions on Google Cloud Marketplace in the future, scaling access to Stagwell’s marketing-focused AI-enabled product suite.
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