Sprout Social announced a series of AI-powered product enhancements alongside 20 new capabilities across its platform to help marketers prioritize what matters most, enhance creativity and drive more business impact with social. Many of these will be featured in Breaking Ground, Sprout’s new quarterly showcase of the company’s latest product innovations. With heightened expectations for quick and personalized customer connections across social, brands are at capacity and often struggle to prioritize impactful and creative work. Sprout’s latest product innovations will help solve these common challenges by automating key elements of content creation, reporting and social care. Standout AI capabilities include Generate by AI Assist, which makes it easier for brands to improve accessibility by writing highly accurate alt-text for images, and Analyze by AI Assist, which surfaces notable performance and conversation trends for brands. Sprout’s new AI solutions also classify and prioritize inbound messages, replace manual data analysis and craft suggested responses. This human-centered approach to AI saves businesses valuable time, provides better access to actionable data and allows teams to focus on more strategic and creative thinking.
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