Sprinklr announced that Ferrara Candy Company is using Sprinklr Modern Care, Modern Research and Social Engagement & Sales to achieve performance-driven social customer service, understand real-time conversations around products and manage engagement across more than 40 different social accounts. "We’re honored to partner with an iconic company that is focused on creating the ‘future of sweet snacking’ by focusing on innovating digital customer experiences with Sprinklr’s Unified-CXM platform," said Sprinklr Chief Revenue Officer Paul Ohls. "We’re looking forward to continuing to help Ferrara drive efficient social customer service and engagement while making sweet snackers happier."
Published first on TheFly
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