SpringBig introduces two marketing features, debuts new brand identity

springbig debuted its new logo and added two marketing features to its suite of marketing solutions. "The Company’s new logo highlights springbig’s growth and reaffirms its commitment to helping businesses cultivate rewarding connections with their customers; while the Company’s new brand identity, the springbig Bolt, exemplifies the brand’s evolution as a leader in SaaS-based marketing solutions," the company said. springbig has also added two marketing features to its renowned suite of solutions: Build Your Own Audience and Compare Campaigns. "Our latest features elevate the marketing efforts of dispensary owners and eliminate the need for additional customer data platforms," said Jeffrey Harris, CEO of springbig. "These additions to the springbig platform will help our clients create tailor-made marketing campaigns and offers that make customers feel seen and appreciated."