Spotify Technology will introduce a new, higher-priced premium plan for its most ardent users later this year, Bloomberg’s Ashley Carman and Lucas Shaw report, citing a person familiar with the plan. Users will be charged at least $5 more per month for access to better audio and new tools for creating playlists and managing their song libraries, said the person. Spotify will position this new option as an add-on for existing customers. That means most users will remain on their current Spotify plans, but customers who choose to upgrade will generate additional sales for the company and its business partners, the authors note.
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