Spotify debuts Spotify Mix, its ‘new and exclusive font’

“Spotify is as unique and personal as each listener who’s plugged in daily, as well as the artists and creators who have found a home on our platform. We never stop innovating when it comes to building an experience that reflects the vibrancy and creativity of our community. Whether it’s the new products and tools we release or the marketing and events we debut, we are forever evolving. To that end, today we are introducing our new bespoke typeface: Spotify Mix. Spotify Mix replaces the current font used in our in-app and desktop experiences. It will begin rolling out to listeners on Spotify starting today. But what is Spotify Mix? Why did we choose to make this move now? And more importantly, what does it mean for you?Sure! Spotify Mix is a variable font designed just for us, and we consider it, quite literally, a remix. To design this typeface, we broke free from traditional typographic constraints and merged elements from a variety of font styles. This approach mirrors the dynamic and evolving nature of audio culture over the years,” said the company in part, in a release out earlier on Wednesday.