Spirit Airlines said it is “redefining low-fare travel with new, high-value options that empower travelers to choose an elevated Guest experience at an affordable price.” The airline is introducing new offerings, including brand-new premium selections, as part of a significant transformation that delivers an “even friendlier, more comfortable, and cost-effective travel experience.” Spirit will begin offering new travel options for booking on Aug. 16 and launch the newly transformed Guest experience by August 27, 2024. “We’re unveiling a new era in Spirit’s history and taking low-fare travel to new heights with enhanced options that are unlike anything we’ve offered before,” said Ted Christie, Spirit’s President and Chief Executive Officer. “We listened to our Guests and are excited to deliver what they want: choices for an elevated experience that are affordable and provide unparalleled value.” The new offerings include Go Big, Go Comfy, Go Savvy and Go. All four options include the flexibility of no change or cancel fees. In addition, the company will debut a priority check-in experience on August 27 who opt to Go Big, and will inititate a new “enhanced” boarding process the same day.
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