Southwest Airlines announces a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network to be the “Official Airline of the SEC.” The deal-officially launched on July 1-will primarily highlight the athletic contributions to SEC football, men’s and women’s basketball, baseball, softball, gymnastics, and women’s soccer. The sponsorship includes integrating Southwest Airlines on SEC Network programming and within the SEC footprint through SEC Nation, the network’s traveling football pre-game show. Southwest will also activate on-site at SEC FanFare at the football championship in Atlanta and will have a presence at other major SEC championship events, including women’s and men’s basketball.
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