Sony Honda Mobility, a joint venture between Sony (SONY) and Honda (HMC), announced its new brand "Afeela", and unveiled a prototype as a new type of mobility, at CES 2023 which opens to the public in Las Vegas, Nevada, USA and online from January 5, 2023 local time. SHM unveiled a prototype that expresses its vision of creating a new relationship between people and mobility. SHM will develop the production model based on this prototype, and plans to start taking pre-orders in the first half of 2025, commence sales by the end of 2025, and to begin delivery from spring in 2026 in North America. Reference Link
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