Snap unveils new AR experiences powered by GenAI

“At Snap, we believe in building and advancing technology that empowers our global community to express themselves and bring their creativity to life. So today, we’re unveiling new AR experiences powered by GenAI for Snapchatters and our AR developer community. We’re previewing Snap’s real-time image model that can instantly bring your imagination to life in AR. This early prototype makes it possible to type in an idea for a transformation and generate vivid AR experiences in real time.This milestone of running GenAI models in real-time on mobile devices is made possible by our team’s breakthroughs to optimize faster, more performant GenAI techniques. Our team of researchers and engineers is constantly innovating to make GenAI faster and lighter, so our Snapchat community can create and communicate with their friends on the go. Our GenAI techniques power Bitmoji Backgrounds, Chat Wallpapers, Dreams, AI Pets and of course, our AI Lenses….We’re also introducing a new GenAI Suite to our AR authoring tool Lens Studio, enabling AR creators to generate custom ML models and assets to power their Lenses. …This update empowers AR creators, developers, and teams with new tools to personalize their development workflow, so they can extend the capabilities of Lens Studio and build more complex projects…We can’t wait for our community to try these new tools and explore their creative potential,” said Snap in part earlier, in a blog post.