Snap unveils AR service Mirrors for retailers

Snap (SNAP) introduced a new augmented reality enterprise service called AR Mirrors. "Our AR Mirrors bring the power and creativity of AR to businesses in their own physical spaces and events, so that customers can virtually try on products, play with engaging and fun experiences that encourage them to create and share content, and receive helpful guides and explanations to learn more about the products they see in the store," the company said. "Brands that create innovative experiences, such as virtual try-ons and using AR in-store, are 82% more likely to be recommended to others, making AR Mirrors a must-have addition to stores. Retail brands like Men’s Wearhouse and Nike have already used AR Mirrors to enhance the in-store experience, and we currently have our AR Mirror in a Men’s Wearhouse store to get shoppers ready for prom and wedding season." Snap added that it is partnering up with Coca-Cola (KO) to transform a vending machine into an "entirely new kind of product experience." "Our first prototype is an AR-enabled Coca-Cola vending machine, which offers a portal to incredible AR experiences, rewards, and more," Snap said. "Shoppers can step up to the machine and use hand gestures to control what comes next. Snap and Coca-Cola share a long-term vision to build an AR ecosystem that evolves the way people engage with the Coke brand across their vending machines, app, and website, and we’re thrilled to bring this experience to life."