Snap expanding multi-year partnership with Live Nation

In conjunction with its annual partner summit, Snap said in a blog post: "Our community is full of music fans, and 85% of Snapchatters report using the app to enhance their experience of going to see live music… We’re building on our multi-year partnership with Live Nation to enhance live music with augmented reality and bringing custom AR experiences to 16 of the biggest festivals… Our AR Compass and 3D map of the grounds will be available at all of them, helping you make your way to the right stage at the right time and find your friends instead of getting lost in the crowd. With custom AR Lenses to express yourself and enhance Snaps, festival-goers can truly see music differently. Today, we also shared our new integration with Disguise, the industry’s leader in live event visualization and virtual production technology, that will bring Snap AR to some of the world’s largest venues and tours. During future shows, fans can see AR visuals through the Snapchat camera that interact with the on-stage visual production, via Disguise RenderStream, bringing the artist’s creative vision to life like never before. We’ll also be teaming up with one of the world’s most famous DJs, Kygo, to create AR experiences for some of his concerts this summer so fans can immerse themselves in his music, and we can’t wait to work with more artists later this year." Reference Link