Snap announces new programs, features for creators

Snap has announced "new programs that help creators build sustainable businesses and introduced new tools to grow and engage with their audience across Stories and Spotlight." Regarding monetization programs, the company said that, "Now, creators who have at least 50,000 followers, 25 million monthly Snap views, and post at least 10 Stories a month may be eligible to join our Stories revenue share program… Our Spotlight reward program is one of the ways we continue to support our community of aspiring and emerging creators as they turn content creation into a career. We are increasing the total rewards available to reward creators for making the top Spotlight Snaps." On Public Stories, Snap says that starting today, "Snapchatters aged 18 or older will be able to post their own Public Story with a simple tap. Open the camera, create a Snap, and choose to share it with friends or add it to your Public Story, all from the same account… Our new scheduling feature gives creators more control and allows them to post to their Story whenever, wherever. Creators can also save a Snap to their new Public Profile and get access to content performance insights and Story Replies." The company is also expanding creator content on Snapchat, "bringing creator content to new surfaces across Snapchat like Snap Map and are making it easier to discover creators across Stories and Spotlight. Creators helping our community discover the next "can’t miss" restaurant can expand their reach by simply tagging locations in their Spotlight Snaps. With place tags, their videos will appear on place profiles on the Snap Map, where more than 300 million Snapchatters go each month for great local recommendations." Reference Link