SmileDirectClub announces settlement of dispute with DC Attorney General

SmileDirectClub announced it has reached an agreement with the Office of District of Columbia Attorney General Brian Schwalb to resolve the litigation brought by the AG’s Office against SmileDirectClub, “falsely alleging that it stifled consumer reviews by requiring consumers to agree to a confidentiality clause in order to obtain a prorated refund for those customers wishing to return aligners after 30 days.” Chief Legal Officer, Susan Greenspon Rammelt said: “SmileDirectClub has always believed transparency is key to building trust with its customers, and that’s why we were the first company in the teeth straightening industry to give consumers the pricing transparency and accessibility they deserve. For too long there has been a misinformation campaign claiming SmileDirectClub stifles negative consumer feedback through the use of non-disclosure agreements. While we were disappointed this misinformation caused the District of Columbia to file its complaint, we are pleased to set the record straight and work with the District of Columbia’s Office of the Attorney General in its efforts to create new policy for the industry and increase customer transparency… As the District of Columbia enforces its newly developing policy to limit the use of non-disclosure provisions, even in general forms of release, across the dental industry, we encourage the rest of the orthodontic industry to follow our example as a leader in consumer transparency and embrace honest reviews and feedback from consumers in digital forums.”