Sinclair Broadcast announced that the company has entered into an MOU with Hyundai Mobis to collaborate on the development and implementation of ATSC 3.0-enabled automotive business models in both Korea and the United States. The collaboration expands Sinclair’s coordination with the Korean market and the commitment to bring mobile services to the United States. Joint efforts on the development of new services, business opportunities and deployment models will include geo-targeting capabilities, enhanced GPS, software updates, in-vehicle entertainment, real-time emergency information and a myriad of other public services. The one-to-many architecture of ATSC 3.0 has the capability to provide highly efficient data and entertainment services to the roughly 20 million Hyundai, Kia, and Genesis vehicles in the United States.
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