Shopify allying with Roblox as platform’s first commerce integration partner

Shopify (SHOP) is announcing a new alliance with Roblox (RBLX) as the platform’s first commerce integration partner. Shopify stated: “This partnership brings together two companies on a mission of furthering entrepreneurship and making commerce everywhere a reality-even in immersive spaces. Soon, we will pilot Shopify’s world-class Checkout into Roblox, with a larger launch in early 2025. This means developers, creators, and brands who are on Shopify can sell physical items directly within their Roblox games without ever leaving the Roblox platform. Through this integration, creators and brands will be able to engage with a global audience of nearly 80 million daily active Roblox users (as of Q2 2024) and potential customers. It also gives Roblox creators a brand new avenue to entrepreneurship. Commerce happens everywhere-from physical stores, to online, to immersive spaces. One of the most relevant places for digitally-savvy Gen Z consumers in the world right now is Roblox, where millions of creators pursue entrepreneurship through immersive content creation. Now, we’re unlocking a new channel for their ventures. This is another example of how Shopify is shaping the future of immersive commerce and shopping. When entrepreneurs have more spaces to connect with fans, they have more opportunities to succeed. That is what we power at Shopify. See you soon on Roblox.”