Shein takes on Amazon in business of selling everything, WSJ says

In just a few years, Shein has rapidly expanded from a discount Chinese apparel seller to a global fast-fashion giant. Now, it’s branching out, pitting itself against some of the biggest names in e-commerce, The Wall Street Journal’s Shen Lu writes. Shein, now based in Singapore, is pivoting from selling just its own branded apparel to becoming a marketplace platform where other merchants can sell everything from $1,200 commercial ice makers to 50-cent safety pins directly to consumers. The shift, plans for which The Wall Street Journal reported in December, occurs as the fashion giant seeks new growth opportunities and puts Shein in more direct competition with e-commerce stalwarts like Amazon (AMZN), as well as another newcomer, Temu, the international arm of Chinese e-commerce company PDD Holdings (PDD).