Sensormatic Solutions data shows shopper traffic spiked on Black Friday

Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, shared its initial shopper traffic data from U.S. brick-and-mortar retail stores and shopping centers on Black Friday. The brand’s analytics revealed that shopper visits increased 4.6% this Black Friday, Nov. 24, compared to the previous year. These results represent a positive deviation from overall year-over-year performance, as traffic has been down 2.4% on average throughout 2023 to date. In further detail, Sensormatic Solutions data showed that shoppers head into stores in the early afternoon, as they usually do. The brand’s data showed that 2-3 p.m. was the peak time for in-store shopping on Black Friday 2023. With Christmas falling on a Monday this year, the company’s predicted busiest days – (nine) of which are still to come – are more concentrated toward the end of the year than usual. The top 10 busiest days of 2023’s holiday season are likely to account for 40% of all holiday traffic. Though Sensormatic Solutions anticipates Black Friday will be the busiest shopping day of the year, there are still plenty of opportunities for retailers to capture some holiday magic, it says.