Scholastic announced that Stacey Jaffe has been named Scholastic’s Chief Digital Officer, effective immediately. Jaffe will drive Scholastic’s data initiatives and digital practice with the core approach of bringing customer insights to life as strategies and digital solutions that directly serve customers’ needs. A new role for the company and based in New York, the Chief Digital Officer will elevate the organization’s digital expression, enhance customer experiences, and leverage data to inform and optimize all aspects of the business. Jaffe joined Scholastic in 2018 and her proven track record has earned her expanded responsibilities, having most recently served as Senior Vice President of Data & Digital Strategy, overseeing Data & Analytics and Digital Marketing, in addition to eCommerce, Product, and UX/UI.
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