Samsung says DA to expand sales in premium segments in 2024

For 2024, the company said, “VD: The trend of decreasing market demand will ease gradually thanks to replacement demand linked to global sporting events and others. However, uncertainties related to various macro factors are likely to continue. We will target various demands by innovating premium and Lifestyle products and by diversifying our lineup. Moreover, we aim to lead the AI-screen era based on next-gen AI processors and Tizen OS. DA: DA will expand sales in premium segments by providing differentiated user experiences based on SmartThings and AI technology while fortifying its market leadership. Also, we will grow revenue by focusing on high-value added B2B businesses such as system air conditioners. Harman: For automotive, Harman will seek to increase orders in new areas by enhancing its capabilities in in-cabin experiences. For consumer audio products, Harman will seek growth by reinforcing leadership in key products, such as portable devices, and providing differentiated products via collaborations with Samsung Electronics.”