Samsung expects VD demand to decrease in Q1

For Q1, the company said, “VD: Although we expect demand to decrease due to seasonality on top of continued declines in advanced markets, demand for Big TVs above 75″ and premium products should remain solid. We will amplify the buzz created at CES around newly launched premium models; take a more proactive approach to promoting our differentiated product and service experiences; and focus on enhancing sales of strategic products and securing profitability. DA: DA will continue efforts to improve profitability by enhancing its supply competitiveness via maximizing operational efficiencies and expanding B2B sales centering on system air conditioners. At the same time, we will strive to establish ourselves in new markets by advancing interconnection experiences between SmartThings-based digital appliances and devices, and through simultaneous global launches of home appliances featuring AI. Harman: Harman will continue to maintain its momentum in annual sales growth via sales centered on headsets and car audio products.”