Samsung expects smartphone demand to decrease in Q1

For Q1, the company said, “MX: Although we expect smartphone demand to decrease due to seasonality, the premium segment is likely to grow compared to the same period last year. MX will leverage its newly launched Galaxy S24 series to increase sales; and by emphasizing the series’ cutting-edge AI capabilities and enhanced competitiveness, alongside our efforts to strengthen our carrier partnerships, we aim to establish Samsung as the leading brand in the AI smartphone market. While there are potential risks of rising component costs, we will strive to secure a double-digit operating margin by continuing to realize operational efficiencies in resources. Networks: Networks will expand its business foundation in major overseas markets, including North America and Japan.”