Samsung expects demand to rebound in MX in 2024

For 2024, the company said, “MX: We expect consumer sentiment to stabilize and demand to rebound in anticipation of a soft landing for the global economy, leading to market growth, especially in the premium segment. MX aims to lead the AI smartphone market by offering users an unparalleled level of creativity and hyper-personalized experiences and by fortifying our leadership in the foldable segment. Through this, we will boost our annual flagship shipments by over ten percent and achieve value growth that outpaces the market. MX will focus on premium lineups, and in wearables, we will expand lineups and enhance wellness functions. We aim to make Galaxy AI the global standard for mobile AI and will strive to secure improved sales and stable profitability while investing in future technologies such as XR, Digital Health and Generative AI. Networks: Networks will pursue revenue growth through major overseas contracts by promptly addressing customer needs and winning orders in domestic/overseas markets, all while reinforcing our technology leadership in 5G core chips and vRAN/ORAN.”