Triton Digital announced that Salem Media Group, America’s leading multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital. Salem Media Group has leveraged Triton’s Digital’s suite of audio solutions since 2012 to build audiences, maximize revenue, and streamline operations. In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP, Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. "We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience," said David Santrella, CEO, Salem Media Group. "We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences."
Published first on TheFly
