Safety Shot sells out first day online at www.DrinkSafetyShot.com

Safety Shot sold out on its first day of availability on the Company’s direct-to-consumer website www.DrinkSafetyShot.com on December 7. The Company had previously announced that on November 30th, Safety Shot also sold out within hours of being available on Amazon. By mid-January 2024, the Company expects to have 2 million cans in stock and ready to ship. Safety Shot has been introducing the drink at events including a Luke Bryan concert where cans were given away and consumer response was overwhelmingly positive. Safety Shot plans to expand into multi-channel distribution online, through physical retails stores, and through venues such as sporting events, concert venues, bars, and restaurants. By the middle of next month, we expect to have Safety Shot inventory valued at about $10 million in retail sales ready to fulfill direct-to-consumer orders