Safety Shot has partnered with Launchpad, a marketing agency that specializes in college student-focused marketing solutions. The Company will be utilizing Launchpad’s network All Roads Travel to raise brand awareness for the Safety Shot product among college students. As part of the Safety Shot partnership, ATR will leverage peer-to-peer marketing, product trials, and will engage in ambassador-led activities on campuses and on social media. Ambassadors will organize events, manage product sampling, create and share content, and build communities that promote the Safety Shot brand across their campuses.
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