Safety Shot announces direct-to-consumer launch of Safety Shot

Safety Shot announced the direct-to-consumer launch of Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity, in the first week of December 2023. The Company plans to launch business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars in the first quarter of 2024. “We’re very excited to launch Safety Shot through our multichannel strategy designed to dominate e-commerce, quickly win retail shelf space, and establish longstanding ties with key distribution and sales partners,” stated Safety Shot’s CEO Brian John. “Led by our executive managed team that has launched numerous successful brands and business and led sales into the billions at companies including Anheuser Busch, and supported Advantage Solutions as well as our growing roster of brand ambassador influencers, we are confident that Safety Shot will become a blockbuster product creating a new category in the beverage industry.”