Sabre enters strategic partnership with Air Serbia

Sabre announced a strategic partnership with Air Serbia, Serbia’s national carrier. This agreement establishes Sabre as Air Serbia’s NDC – New Distribution Capability – IT provider, empowering the airline to deliver a more personalized travel experience and unlock new revenue opportunities. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre’s NDC airline IT solutions are a building block of SabreMosaic, an intelligent, modular and open technology platform powered by Google’s AI capabilities. Air Serbia already utilizes SabreSonic, a comprehensive passenger service system. In addition, the airline has deployed Sabre’s Pricing and Revenue Optimization suite. Sabre Air Price IQ, a solution powered by AI, helps Air Serbia to optimize the pricing of offers in real time.