Ryde Group, HelloRide partner to launch mobility perks in Singapore

Ryde Group (RYDE) announced the signing of a Memorandum of Understanding with HelloRide to explore a strategic partnership that connects first-/last-mile cycling with on-demand rides, creating a more seamless, greener, and more affordable urban commute in Singapore.Under the MOU, both companies will pilot reciprocal promotions and product integrations designed to lower door-to-door travel costs and reduce switching friction for users. As part of the collaboration, HelloRide will launch a new ‘HelloRyde’ pass priced at S$22.90. The pass includes a 30-day unlimited HelloRide pass and S$20 in RydeCoins, which can be redeemed to pay for trips booked through Ryde in Singapore. Additional co-marketing, in-app placements, and product experiments are contemplated in subsequent phases.