Morgan Stanley raised the firm’s price target on Roku (ROKU) to $75 from $67 and keeps an Underweight rating on the shares. Roku and its CTV competitors are now capturing political ad spending, which drove Q4 outperformance, but the firm maintains an Underweight rating as it sees a full valuation and continued rising competition from new CTV platforms including Prime Video (AMZN) and Netflix (NFLX), among others, in 2025.
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