Roku price target raised to $103 from $70 at Citi

Citi raised the firm’s price target on Roku (ROKU) to $103 from $70 and keeps a Neutral rating on the shares. The firm updated the company’s model to reflect the Q4 report and outlook. Citi rolled forward its valuation from 2025 to 2026. The 6% rally since the Q4 report has been driven by improved investor confidence in Roku’s initiatives to improve fill rates and drive incremental subscription revenue, the analyst tells investors in a research note. Citi believes the company will be able to execute on its initiatives, but believes this is relatively priced into the equity at prevailing levels.