Needham analyst Laura Martin raised the firm’s price target on Roku (ROKU) to $100 from $88.50 and keeps a Buy rating on the shares. The firm increased estimates to reflect the company’s improving labor productivity metrics. Between fiscal 2021 and 2024, Roku’s total revenue per full time equivalent rose by 34%, the analyst tells investors in a research note. Needham says Roku had the third highest growth rate in revenue-based labor efficiency among the large cap stocks it covers, behind only Amazon (AMZN) and Meta (META).
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