Wells Fargo analyst Steven Cahall lowered the firm’s price target on Roku (ROKU) to $93 from $129 and keeps an Overweight rating on the shares. The firm is confident that an ad recession is coming/underway. While Roku is likely still seeing improved sell-out on its DSP integrations, the cyclical impact hurts pricing, Wells argues. The firm thinks there’s opportunity as 2025 Platform growth will outperform the lowered bar, and EBITDA/free cash flow will be protected by management.
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