Roku announces launch of first TV lines, says Guggenheim

Guggenheim analyst Michael Morris tells investors in a research note that Roku (ROKU) on Wednesday announced the launch of Roku Select and Plus Series TVs and a new premium OLED TV reference design for Rou TV partners. Morris views Roku’s expansion into manufacturing as a key strategic move to driving market share growth, which will further benefit from the company’s expanded relationship with Walmart (WMT) through its smart home products. The analyst made no change to the firm’s Neutral rating on Roku shares, and keeps a Buy rating on Vizio (VZIO), which offers an integrated hardware and operating system solution in the U.S.